The opportunity
You'll lead marketing operations and analytics at Cohere. That covers the team, the martech stack, how we measure marketing's contribution to pipeline, and the budget and pipeline numbers marketing plans against.
What you'll do
+ years in marketing operations or marketing analytics in B2B or enterprise: software, including at least one high-growth company.
You've managed a marketing operations and analytics team and its martech: budget, setting priorities across ops, automation and analytics specialists and hiring to fill gaps.
Hands-on Marketo and Salesforce experience with lead lifecycle, campaign: structure, routing and the sync between the two. You've configured these systems yourself.
You've owned a multi-touch attribution model end to end and defended its: definitions to a CFO or executive team.
SQL, and enough comfort in a governed BI layer like Looker to check a number yourself before you present it.
You've run the data side of an account-based motion, including the hygiene: that makes a target account list reportable.
What they're looking for
- You've worked closely with Revenue Operations and Sales Operations without duplicating their work.
- Experience in enterprise, regulated or public-sector buying environments,: including GDPR and CASL as they apply to lead handling.
- You already use AI and automation in your own team's work.
- Enterprise AI, infrastructure or developer-platform marketing.
