The opportunity
DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like…
What you'll do
Use case strategy: prioritize the highest-value use cases for media translation, and and build the growth loops and product surface to drive adoption of them.
Distribution on the DeepL platform (main channel): drive media translation adoption directly within web, browser extension, and apps. Work closely with the API/MCP track.
PLG/PQL engine: define what qualifies as a strong PQL for media translation (usage signals, account characteristics, intent signals) , build the instrumentation to detect it, and design a clean handoff into sales.
Growth plays for feature/product discovery: design and run growth loops that help users discover and adopt more features and products beyond their initial media translation use case, expanding usage depth and breadth.
Cross-functional coordination: Close collaboration with the Marketing team on funnel design, messaging, and PQL feedback loop.
Coordination with Sales/Sales Ops on PQL definition and handoff.
What they're looking for
- Iterate with Pricing & Packaging team on P&P strategy and optoimization
- Metrics ownership: define and report on leading indicators (platform usage, feature adoption, cross-sell conversion, open-source adoption), and rigorously attribute product usage and these metrics to business outcomes (pipeline, revenue, retention) not just track activity, but prove and quantify its impact.
- A builder, first and foremost someone who can build with AI, prototype fast,: test with real users, and scale what works. This is a hands-on role, not a strategy-only one.
- Track record building or scaling a PLG motion that feeds a sales organization: ideally with direct experience owning PQL definition and handoff.
