Head of Scaled DemandActive

Hybrid · LondonTechnology

The opportunity

About the Team This role sits within Integrated Marketing and partners closely with SMB Sales, Marketing Ops, Lifecycle, and Product Analytics. We operate a hybrid PLG + sales motion, where a large portion of demand is generated through product and inbound, but monetised through…

What they're looking for

  • Define and implement attribution and incrementality frameworks from day one
  • Build dashboards that clearly show impact vs existing channels
  • Rapidly test, iterate, and improve performance based on real conversion data
  • Proven experience building and operating demand or growth motions from scratch