The opportunity
About the Team This role sits within Integrated Marketing and partners closely with SMB Sales, Marketing Ops, Lifecycle, and Product Analytics. We operate a hybrid PLG + sales motion, where a large portion of demand is generated through product and inbound, but monetised through…
What they're looking for
- Define and implement attribution and incrementality frameworks from day one
- Build dashboards that clearly show impact vs existing channels
- Rapidly test, iterate, and improve performance based on real conversion data
- Proven experience building and operating demand or growth motions from scratch