The opportunity
We’re looking for a data-driven Head of Global SEO/AEO to own our worldwide organic growth strategy and execution. In this role, you will scale SEO and Answer Engine Optimization (AEO) into high-performing acquisition channels, driving results against business-critical metrics like trial starts, MQLs, and pipeline.
What you'll do
Set the global organic strategy and roadmap, owning SEO/AEO as growth: channels feeding our PLG & SLG GTM motions, directly accountable for hitting trial starts (PLG) and MQLs/pipeline (SLG) targets.
Build the business case for investment in SEO/AEO, owning the channel: forecast, budget, and reporting cadence for executive leadership.
Own and evolve our end-to-end AEO strategy by bringing proven frameworks,: building measurement for brand visibility and citation in AI answer engines, and setting the standard for AI-mediated discovery.
Direct our SEO content roadmap and agent-led content strategies, recommending: content that matches search/prompt intent, wins against competitors, and converts traffic.
Partner with Marketing Ops and Analytics to build attribution and measurement: infrastructure tying organic activity directly to PLG and SLG conversion to prioritize roadmap decisions.
Lead technical SEO strategy (site architecture, structured data, Core Web: Vitals, international/multi-region SEO) and direct content/link-building strategy.
What they're looking for
- Build, hire, and lead a high-performing SEO/AEO team, making critical: resource decisions around agency partners and agent vs. human deployment.
- Serve as the executive-facing SME on SEO/AEO, regularly presenting strategy,: performance, and market shifts to senior leadership.
- Demonstrates curiosity about AI tools and emerging technologies, with a: willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- + years in SEO with senior team leadership experience in B2B SaaS, including: a proven track record of scaling organic into a major revenue-generating acquisition channel across global regions.
