The opportunity
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
What you'll do
Lead the development and execution of a comprehensive marketing strategy: tailored to the Financial Services industry.
Collaborate with revenue and product teams to align Braze’s products and: value proposition with industry-specific marketing objectives and business outcomes.
Develop a go-to-market strategy targeting key Financial Services audiences,: leveraging industry insights to drive platform adoption.
Build a roadmap of 1:many and 1:few assets (sub-industry POVs, GTM plays,: pitch narratives, demo stories) for the most important segments of Financial Services
Develop and evolve Braze’s financial services narrative, including our sub-industry narratives.
Pair product launches with financial services insights and use cases. Show: how our new products solve real financial services problems like driving deposits, streamlining onboarding and building long-term customer trust.
What they're looking for
- Write sharp, data-backed thought leadership, building with media and research: partners. Develop proprietary financial benchmarks and best practices.
- Offer technical perspectives, considerations and trends as a part of the Financial Services narratives.
- Represent Braze on stage at Financial Services specific events and in Financial Services publications.
- Bring field and customer insight back to Product, PMM, Sales and leadership to shape priorities.
