The opportunity
Dropbox is hiring an Integrated Campaign Strategist to architect and orchestrate marketing campaigns for priority product launches and evergreen marketing motions. This role turns business priorities, audience insight, and product positioning into a clear campaign strategy that…
What you'll do
Campaign strategy architecture: Translate mid-market and enterprise business goals, product positioning, audience insight, and market context into integrated campaign strategies for key launches and evergreen motions, including objectives, audience, narrative, journey, channel roles, phasing, and measurement.
Cross channel orchestration: Build and manage the integrated activation plan across owned, earned, and paid channels so that web, lifecycle, content, social, communications, events, partner, and media programs work as one connected campaign rather than separate channel plans.
In-market stewardship: Own the campaign through launch and sustainment, protecting the strategic throughline while ensuring creative, messaging, timing, and audience experience remain coherent across touchpoints and regions.
Cross-functional leadership: Establish the brief, operating rhythm, decision rights, milestones, dependencies, and readiness criteria that align Product Marketing, Brand and Creative, Communications, channel owners, Marketing Operations, Marketing Data Science, regional partners, and Sales.
Audience and journey design: Define target audiences and buying groups, map the role of each touchpoint across the customer journey, and ensure campaign experiences respond to buyer needs, market moments, and stages of consideration.
Performance and optimization: Partner with Marketing Data Science and channel owners to define full funnel success measures, synthesize owned, earned, and paid signals, identify what is driving or limiting performance, and recommend changes to audience, narrative, creative, sequencing, or channel mix.
What they're looking for
- + years B2B marketing experience in integrated campaigns, enterprise: marketing, product marketing activation, brand to demand, or a related discipline, ideally in SaaS or technology.
- Direct experience building out campaign strategy and accountable to the: outcome (pipeline generation, revenue generation).
- Demonstrated ownership of complex integrated campaigns from strategy and: brief through activation, optimization, and post campaign learning.
- Strong campaign architecture skills, including audience definition, narrative: development, buyer journey design, channel planning, phasing, and measurement.
- Experience orchestrating owned, earned, and paid programs and understanding: the distinct role each plays in building awareness, consideration, demand, and customer growth.
- Ability to translate product positioning and enterprise customer insight into: a cohesive market story and connected audience experience across multiple teams and touchpoints.
- Strong cross functional leadership and program judgment, including the: ability to establish decision rights, navigate competing priorities, resolve dependencies, and influence without direct authority.
- Analytical fluency and experience using campaign, brand, engagement, and: revenue signals to evaluate performance, communicate impact, and make optimization decisions.