The opportunity
OpenAI didn’t begin as a traditional company. It began as an idea: that artificial intelligence could be developed in a way that benefits everyone.
What you'll do
Translate complex product capabilities, use cases, and value propositions: into clear, differentiated messaging that is relevant to distinct audiences without losing accuracy, nuance, or the product’s ambition.
Develop audience segmentation frameworks based on customer needs, behaviors,: use cases, regions, industries, and stages of the customer journey.
Create audience-specific messaging and campaign strategies for groups such as: creators, builders, professionals, students, consumers, and emerging-market users.
Lead cross-functional marketing programs end to end for defined audiences or: initiatives, with minimal oversight, setting priorities across awareness, acquisition, activation, engagement, retention, and advocacy.
Lead research efforts including customer interviews, surveys, social: listening, competitive analysis, market trends, and behavioral data.
Turn research and performance signals into actionable audience personas,: messaging frameworks, briefs, campaign recommendations, and market insights.
What they're looking for
- Identify cultural, regional, and language-specific opportunities across: global markets, and help adapt global campaigns for local audiences while maintaining a consistent brand voice.
- Develop go-to-market plans for new campaigns, product features, audience: programs, partnerships, and market expansions.
- Identify partnership opportunities with creators, developers, communities,: platforms, industry groups, and other audience ecosystems.
- Align partners across product marketing, growth, CRM, creative, analytics,: partnerships, and regional marketing; resolve tradeoffs and shape creative direction to deliver coordinated customer journeys.
