International Marketing Lead, SMB AdsPosted today

The opportunity

OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.

What you'll do

  • Own international advertiser and revenue targets. Translate them into country: plans spanning acquisition, activation, retention, expansion, and advocacy.

  • Prioritize countries based on market potential, product readiness, channel: economics, and regulatory and operational requirements. Balance global consistency with local relevance.

  • Launch locally relevant go-to-market programs with regional marketing, sales,: and partnership leaders across positioning, demand generation, lifecycle, education, offers, and conversion.

  • Improve the international advertiser experience with Product, Engineering,: Data Science, and Operations, from signup and campaign creation to payments, measurement, support, and trust.

  • Align regional sales leaders around shared growth goals, market plans,: enablement, and coordinated customer engagement.

  • Direct investment across markets and programs. Align budgets, team capacity,: agency resources, and global capabilities with growth opportunities, and refine allocation as results emerge.

What they're looking for

  • Lead international performance reviews, forecasting, and growth initiatives: with Sales, Product, and Finance. Use experimentation, funnel insights, and return on investment to improve results.
  • Hire, coach, and develop the international SMB Ads marketing team. Establish: clear goals and a culture of experimentation, collaboration, and accountability.
  • Connect regional and local insights to global strategy. Establish planning: and review rhythms that shape marketing, product, and operational roadmaps.
  • Bring significant experience owning international business or growth targets,: with measurable customer and revenue results in SMB, self-serve, advertising, SaaS, marketplace, commerce, or fintech businesses.