The opportunity
The ISV Ecosystem team sits within the Okta Products and Technology organization and is focused on expanding our breadth and depth of SaaS integrations across both Okta Workforce and Auth0 product areas, a C-level priority for the company. Our team ensures SaaS ISVs (independent…
What you'll do
Programmatic Partner Acquisition (Top-of-Funnel): Design and execute multi-channel growth programs targeting product, engineering and partnerships leaders to drive adoption of identity standards and pipeline into the Okta Integration Network (OIN).
Lifecycle Nurture & Conversion Optimization (Middle-of-Funnel): Build automated lifecycle sequences and run continuous experimentation across the ISV journey to eliminate friction, improve completion rates, and prove ROI.
Activation & Partner Enablement (Bottom-of-Funnel): Work alongside PMM and Partnerships teams to build automated "go-to-market in a box" toolkits to help newly integrated ISVs announce their integration and accelerate adoption.
Funnel Analytics & Vertical Insights: Establish, track, and optimize Okta’s SaaS ISV acquisition funnel and ecosystem growth KPIs (e.g., pipeline velocity, conversion rates, and time-to-publish).
Systems and Operational Scale: Collaborate with IT, Marketing Ops, and Digital teams to design and build scalable ISV marketing systems, using AI and marketing automation to streamline workflows and drive program growth.
Lead & Contact Enrichment: Develop and execute strategies to identify, source, and enrich target contacts at ISV organizations, leveraging data tools to build high-quality prospect lists for outreach and engagement.
