The opportunity
Upwork Inc. ’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled.
What you'll do
Lead the outbound prospecting pilot end to end, including sequencing,: deliverability, vendor partnership, messaging direction, and a clear recommendation on whether and how to scale the motion.
Own and drive lifecycle marketing strategy across a portfolio of programs,: setting direction, defining success metrics, monitoring performance, and adjusting plans when results fall short.
Set editorial and content direction across lifecycle marketing initiatives,: including managing the ad hoc content calendar and supporting content marketing efforts in partnership with cross-functional teams.
Translate program performance into clear, decision-ready narratives for: leadership, surfacing insights, tradeoffs, and recommendations rather than simple status updates.
Partner across product marketing, marketing technology, analytics, and: creative to align priorities, remove blockers, and keep high-impact programs moving with clarity and momentum.
Use data and AI-enabled tools thoughtfully to accelerate analysis, refine: messaging, and improve campaign planning while maintaining sound judgment and quality standards.
What they're looking for
- Several years of lifecycle, CRM, or growth marketing experience with a track: record of owning programs end to end and driving measurable business outcomes.
- Strong strategic judgment and structured thinking. You can take an ambiguous: goal, define the problem and success criteria, and bring forward clear options with a recommendation.
- Fluency with modern customer engagement platforms such as Braze, Iterable, or: Customer.io, plus familiarity with a customer data platform such as HighTouch or a similar tool.
- Strong storytelling and influence skills, with the ability to represent work: confidently in cross-functional forums and build alignment without relying on formal authority.
