Lead, Loyalty & Customer Lifecycle (all genders)New

HelloFresh
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Hybrid · Berlin, Berlin, GermanyCustomer Support

The opportunity

The role Loyalty and retention are two of the strongest levers we have for growing customer lifetime value and profit. As Lead, Loyalty & Customer Lifecycle, you own the strategy and end-to-end delivery of HelloFresh Group’s loyalty program across our global markets and brands.

What they're looking for

  • Design and interpret A/B experiments for program variants, CRM campaigns and: feature launches, then turn the results into decisions.
  • Build and maintain financial models that quantify program cost, AOV impact: and customer lifetime value, refining them as experiment data comes in.
  • Define and track the KPIs that signal program health, including opt-in,: redemption, engaged users, points burn and virality, and use them to spot untapped opportunities.
  • Identify and evaluate brand partnership opportunities for the reward store,: such as gift-with-purchase and co-branded rewards, building the business case by market and aligning with Corporate Partnerships.