Lead New Social Platforms & Growth Channels (x/f/m)Active

The Role Meta is our core social channel, but the next leg of growth depends on what's around it. The 2026 ambition is clear: scale TikTok into our #2 social channel on incrementality-steered investment, and prove Pinterest, Snap, and other emerging platforms on the same evidence bar.

What they're looking for

• Handover and scaling. Once a channel is proven and operationalized,: transition BAU execution to the broader paid social team with documented playbooks, while staying accountable for the next bet.
• + years in paid social or performance marketing, with deep hands-on TikTok: Ads Manager fluency at a high-spend D2C, subscription, or e-commerce business. You've personally scaled a TikTok account from low single-digit % of spend into a meaningful contributor.
• Working knowledge of Pinterest Ads Manager and Snap Ads Manager: or a credible track record of taking a new platform from zero to scale, fast.
• Strong incrementality and experimentation muscle: you can design a CLS or geo test, defend the methodology, and read the result without spinning it.