Lead Product Designer, GrowthActive$180K–$300K

Perplexity
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The opportunity

Perplexity is looking for an experienced Lead Product Designer to own design for Growth. You'll shape the experiences that bring Perplexity to as many people as possible — making software that feels like the future but can be understood and used by anyone in the world today.

What you'll do

  • Lead product design for Growth across the full funnel: acquisition, onboarding, activation, conversion, upsells, and retention

  • Design first-run and onboarding experiences that get users to value as fast as possible

  • Craft consumer acquisition and activation surfaces, and conversion/upsell: flows including paywalls, pricing, and plan comparison

  • Partner closely with Growth and Product Marketing on positioning, messaging,: landing experiences, and funnel strategy

  • Design and run experiments, using data and real usage to drive decisions and measure impact

  • Ship features that balance well-established UI paradigms with novel applications of AI

What they're looking for

  • Experience designing consumer or prosumer products, with a strong track record in growth design
  • Deep understanding of growth nuances: onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention
  • A data-informed approach: fluent in experimentation, funnels, and metrics, and comfortable learning from usage
  • Experience partnering with Growth, Product Marketing, and cross-functional: teams on messaging and funnel strategy
  • Comfortable thinking about both 0→1 product design and large-scale optimization
  • Excellent visual, UI, and interaction skills
  • An excellent communicator with team members and users
  • You care about shipping great software more than anything else