The opportunity
We're hiring a Lifecycle Marketing Manager to join our Product and Lifecycle Marketing team. In this role, you'll design and optimize lifecycle programs that engage, retain, and grow members across their entire journey with Chime—from top of funnel through long-term…
What you'll do
Own full-funnel lifecycle strategy—from top of funnel through activation and: long-term retention—building targeted campaigns that drive growth, revenue, and member LTV.
Define segments and translate them into targeted, personalized campaigns: across owned channels (push, in-app, and out-of-app), connecting them with the broader non-owned channels that shape the end-to-end member experience.
Generate data-driven hypotheses and run experiments to continuously optimize: evergreen lifecycle campaigns and transactional communications, working with analytics to measure impact, socialize findings, and develop next steps toward bigger wins.
Develop and steward channel guidelines and governance, preserving the quality: and integrity of our communications ecosystem.
Collaborate and build strong relationships with partners across Product,: Product Marketing, Engineering, Analytics, Design, User Research, CRM, and more to develop and deliver on shared strategies for large cross-functional initiatives.
–6+ years of experience in lifecycle, growth, or related marketing,: developing end-to-end campaigns from conceptualization to measurement.
What they're looking for
- A growth-oriented, business-first mindset—you think about revenue, LTV, and: the full funnel, not just individual channels, and you can connect owned channels (push, in-app, out-of-app) with the broader member experience.
- A proven track record of building segments and managing successful campaigns: across multiple channels (email, push, SMS, in-app messaging).
- Strong experimentation chops—comfortable with A/B testing and using results to inform what to scale next.
- Strong analytical skills with experience in data-driven marketing and performance analysis.
