The opportunity
OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.
What you'll do
Own the lifecycle program portfolio across prospect conversion, activation,: retention, repeat spend, reactivation, and expansion.
Map advertiser journeys using cohort analysis, product behavior, campaign: performance, and customer feedback to identify high-impact growth opportunities.
Build segmented, triggered journeys that connect advertiser needs, intent,: readiness, and behavior to relevant messages and next steps.
Lead prospect nurture and email acquisition programs. Coordinate audiences,: retargeting, and conversion experiences with Growth Marketing.
Launch onboarding and education programs that help advertisers create: campaigns, understand performance, adopt capabilities, and grow their investment.
Coordinate delivery across email, in-product and onsite experiences,: retargeting, education, and sales engagement with channel and product teams.
What they're looking for
- Experience building lifecycle programs for SMB advertisers or self-serve advertising platforms.
- Track record launching onboarding and education programs that accelerate: first campaign creation and repeat spend.
- Experience connecting email, in-product messaging, retargeting, and sales: engagement into coordinated customer journeys.
- Experience using holdout tests and cohort analysis to measure incremental retention and revenue impact.
- Hands-on experience establishing behavioral triggers, automation, and measurement for new lifecycle programs.
- Experience applying AI to improve personalization, content development, and campaign analysis.
- San Francisco, CA. This role requires a hybrid schedule with an in office requirement from Monday - Wednesday.
