Manager, Growth MarketingActive$105K
The opportunity
This is a hybrid position to the NYC HelloFresh Headquarters
What you'll do
Own the execution and optimization of Factor's direct mail program: from segmentation and creative briefing through production, deployment, and post-campaign analysis.
Support growth planning and performance tracking for select non-DM channels: (e.g. podcast, direct sales) in partnership with respective channel leads — bringing analytical structure and executional support where it adds the most value.
Manage spend allocation within approved budgets, continuously seeking: opportunities to improve efficiency and ROI across your channel portfolio.
Partner with creative and print agency partners to manage campaign production: timelines, briefs, and quality standards — holding partners accountable and escalating when needed.
Manage relationships with external vendors including printers, mail houses,: and data providers to ensure timely and cost-effective execution.
Collaborate with cross-functional teams including marketing, creative, and: analytics to ensure campaigns are aligned with broader marketing objectives.
What they're looking for
- Utilize data-driven insights to continuously optimize performance across your: channel portfolio, driving improvements in response rates, conversion rates, and ROI.
- Provide regular reporting and analysis on campaign performance, including key: metrics and actionable recommendations for optimization.
- Oversee the direct mail marketing calendar, ensuring timely execution and: coordination with other marketing channels.
- Support Finance and Legal processes including forecasting inputs, invoice: approvals, and contract documentation.
