Manager, Product MarketingActive
The opportunity
Reimagine the infrastructure of cancer care within a community that values integrity, inspires growth, and is uniquely positioned to create a more modern, connected oncology ecosystem.
What you'll do
Be the expert on our market, buyers, users, and competitors to inform: marketing, product, growth, and client engagement strategies
Develop and execute product positioning, value propositions, and go-to-market: strategies for new offerings, including new features, products, and services
Create compelling product messaging, storylines, and market-facing content: (sales collateral, case studies, thought leadership) that differentiates Flatiron from competitors and enables the sales and customer success teams to deepen relationships with strategic accounts
Drive research for market and customer insights that capture the voice of the: customer and inform strategies across marketing, product, growth, and retention
Develop and maintain a client-facing version of the Point of Care product: roadmap (presented to customers 2x/year)
Partner cross-functionally to explore the feasibility of new ideas and: identify opportunities to enhance and further differentiate existing offerings
What they're looking for
- Drive commercial success by executing marketing tactics: including conferences/events, web presence, and digital demand generation — in close collaboration with the broader marketing organization and cross-functional teams
- Develop content and provide on-the-ground support for sales, customer: success, and members of the Leadership Team at industry events and conferences
- You have experience in B2B healthcare product marketing where you have: developed value messaging and lead go-to-market strategies
- You have excellent communication and storytelling skills, with the ability to: synthesize and simplify complex ideas for a range of audiences, including customers and executive stakeholders
