The opportunity
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era.
What you'll do
Drive attribution modeling and full-funnel measurement across all marketing: channels, with attention to paid media
Connect Paid Ads activity with outcomes on the website and the demand gen: funnel to create a holistic view of ad performance
Create insights around organic and paid traffic and engagement, with increased scrutiny on GEO
Translate data into actionable insights and recommendations for marketing leaders across the business
Create forecasts and scenario models to inform annual budget planning and incremental asks
Build and maintain self-service dashboards in Tableau for paid media, brand,: demand gen, digital, and strategic events
What they're looking for
- + years in Marketing, Analytics, Operations, or BI in B2B SaaS
- + years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement
- + years in paid media analytics across ad platforms, web analytics, and Salesforce
- + years in web analytics focused on demand generation, engagement, and intent modeling
- Track record of using data to drive business strategy and budget decisions
- Experience across enterprise sales, product-led growth, and partner marketing models
- Deep expertise in marketing attribution modeling and multi-touch measurement
- Data storytelling: communicate complex insights to executives and influence decisions
