The opportunity
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
What you'll do
Serve as the senior technical owner of the B2B marketing technology stack,: from solution design through delivery, adoption, and ongoing support.
Lead requirements gathering with Marketing Operations, Sales Operations,: Sales Technology, and Data partners, and translate them into functional and technical designs.
Remain hands-on, configuring and extending the marketing automation platform: (HubSpot) across workflows, forms, lead scoring, and custom objects, and building the integrations that connect the stack.
Own the marketing technology roadmap and architecture, including the lead and: account data model, enrichment and routing logic, and integrations with the CRM, data platform, web, and advertising systems.
Own the tracking and instrumentation layer, including tag management, site: and campaign tracking, and the data capture behind attribution.
Own the lead lifecycle systems, partnering with Sales Operations and Sales: Technology on lead identity, deduplication, scoring, routing, MQL and SQL definitions, and funnel stage integrity.
What they're looking for
- Identify where AI can improve the stack, from lead scoring and routing to: content and campaign workflows, and lead the evaluation, adoption, and rollout of those capabilities.
- Assess the stack against target state and introduce new tools as the marketing motion matures.
- Set the technical standard through design review and documentation that: accounts for failure states, scalability, and supportability.
- Maintain platform reliability by monitoring performance and email: deliverability, supporting incident resolution, leading postmortems, and driving automation.
