The opportunity
We are seeking an experienced JAPAC Marketing Operations Lead to build the operational foundations that connect regional B2B marketing activity to customer engagement, sales progression, and measurable business impact.
What you'll do
Own the regional operations roadmap. Partner with JAPAC Marketing, GTM, and: Sales Operations to consolidate country requirements, prioritize improvements against business goals, and represent regional needs in global MarkOps planning.
Manage regional marketing technology operations. Oversee the regional use of: marketing automation, CRM, and event and webinar platforms. Work with global MarkOps and systems teams to troubleshoot issues, improve integrations, and validate changes across markets.
Build a healthier, more actionable database. Partner with GTM on: priority-account and contact acquisition, enrichment, segmentation, and data quality. Improve opt-in coverage and marketability while maintaining appropriate consent and data-handling practices.
Own campaign setup, lead management, and sales handoffs. Set up and: quality-check campaigns in marketing automation and CRM systems, including audience lists, registration forms, campaign tracking, and lead-capture workflows. Ensure leads from field events, webinars, and other campaigns enter the agreed qualification and routing processes. Work with Sales Operations, AEs, and SDRs to conduct regular reviews of untouched marketing-qualified leads (MQLs) and resolve routing or follow-up gaps.
Connect the customer journey. Work with regional marketers and global MarkOps: to connect acquisition, engagement, nurture, and sales touchpoints, making relevant customer signals available to the teams that need to act on them.
Standardize campaign execution. Develop reusable templates, workflows, and: quality checks that help field marketers launch campaigns quickly and consistently, with documented adaptations for local requirements.
What they're looking for
- + years of experience in B2B marketing operations, marketing technology,: revenue operations, or a closely related function.
- Hands-on experience with marketing automation and CRM platforms, including: Marketo and Salesforce, Adobe Experience Platform and familiarity with event or webinar technology.
- Demonstrated experience improving database quality, segmentation, lead: lifecycle processes, scoring, routing, and marketing-to-sales handoffs.
- Strong analytical skills, with experience in campaign reporting, funnel: analysis, attribution, and translating findings into operational improvements.
- Experience supporting multiple markets and balancing global standards with regional business requirements.
- Proven ability to work closely with Marketing, GTM, Sales Operations, and: technical teams, influencing priorities and driving work through to completion.
- Sound judgment around consent, customer data, privacy, and operational quality.