Optimization Strategist (f/m/d)Active
The opportunity
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery,…
What you'll do
Partner with Account Executives to drive pipeline and move opportunities: forward — bringing the optimization and experimentation credibility and executive presence that accelerates deals from interest to commitment.
This role influences pipeline and revenue outcomes in partnership with AEs: but does not carry an individual quota.
Lead discovery and strategy sessions with senior digital and marketing: leaders, mapping business objectives to concrete use cases, content and audience strategies, data flows, and experimentation patterns that make the case for Contentful Personalization and Analytics.
Collaborate with Solution Engineers and Value Engineers to position: Contentful Personalization within a customer's broader composable architecture — connecting the dots across CMSs, CDPs, CRMs, analytics platforms, AI models, and ecommerce.
With deep domain expertise, guide prospects and customers through what a: successful optimization and experimentation practice can look like — and what it takes organizationally to get there.
Conduct structured enterprise discovery to assess where customers are today,: where they can realistically go, and how to prioritize use cases, audiences, and channels to show early value.
What they're looking for
- Advise on change management, governance models, operating structures, and: organizational readiness — from experimentation processes to centers of excellence — that enable optimization and experimentation to scale across brands, regions, and teams.
- Represent Contentful as a subject matter expert on optimization and: experimentation strategy in customer conversations, at industry events, and in partner engagements
- Bring structured field intelligence back to Product, GTM, and Marketing teams: — surfacing patterns, gaps, and emerging trends that sharpen Contentful's positioning and roadmap.
- A genuine point of view on optimization, experimentation, and analytics: combined with the commercial instinct to generate interest, build internal champions, and drive deals forward.
