The opportunity
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed,…
What you'll do
Conduct in-depth keyword research for App Store Optimization (ASO) and paid: search (Apple Search Ads, Google Ads), and apply insights to metadata, campaigns, and creative strategy
Own and optimize Apple Search Ads and Google Ads performance across both app and web campaigns
Manage and continuously optimize app store assets (icons, screenshots,: videos) and paid search creatives and copy
Plan and execute A/B tests for app store listings to improve conversion rates
Monitor app store algorithms and performance trends, leveraging ASO and: attribution tools to drive improvements
Work closely with creative, product, and analytics teams to align ASO and: paid search efforts with broader growth goals
What they're looking for
- Strong hands-on experience with Apple Search Ads and Google Ads (app and web)
- Proven expertise in ASO strategies and app store algorithms
- Solid experience with AppsFlyer, including deep links and deferred deep links
- Proficiency with ASO and analytics tools (e.g. App Annie, Sensor Tower, StoreMaven, Mobile Action)
