The opportunity
As a Partner Marketing Manager at Anthropic, you will play a pivotal role in building and scaling our partner marketing initiatives with our cloud partners. You will develop and execute comprehensive go-to-market programs that drive enterprise adoption of Claude through our cloud partners.
What you'll do
Design and execute comprehensive go-to-market programs for one of our major: cloud partners, focusing on enterprise customer acquisition
Develop joint marketing campaigns targeting C-suite and senior: decision-makers at enterprise organizations, creating compelling narratives around AI transformation and business value
Build partner messaging frameworks and create high-quality enablement: materials (pitch decks, solution briefs, case studies, demo scripts) that empower partners to effectively position Claude
Lead end-to-end campaign execution, coordinating across product marketing,: demand generation, field marketing, and events teams to ensure flawless delivery
Establish and manage joint business planning processes with a major cloud: partner, including quarterly planning, campaign calendars, and success metrics
Collaborate with partner sales teams to identify priority accounts and: develop account-based marketing strategies that leverage partner relationships
What they're looking for
- Experience in the AI/ML industry or working with AI-powered products
- Background in B2B SaaS partner marketing, particularly in developer tools,: data platforms, or enterprise software
- Experience with marketplace programs (AWS Marketplace, GCP Marketplace, Azure Marketplace)
- Proven track record launching and scaling new partner programs from the ground up
- Experience marketing to technical audiences as well as business decision-makers
- Understanding of enterprise AI use cases across different industries and functions
- Experience with marketing automation platforms, CRM systems, and partner relationship management tools
- Track record of success in high-growth startup environments
