The opportunity
The B2B Marketing team helps businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority as we scale our work with companies, developers, and institutions around the world.
What you'll do
Create and execute joint go-to-market plans across priority technology: partners and ISVs, spanning launches, campaigns, customer proof, enablement, events, and demand generation, with clear goals for adoption, pipeline, and revenue impact.
Build compelling ecosystem narratives, messaging, and positioning for: integrated solutions, joint value propositions, and shared customer outcomes.
Launch and scale co-marketing programs across campaigns, webinars, customer: stories, product launches, executive events, thought leadership, and demand generation.
Set investment priorities across a diverse partner portfolio using clear: business criteria, partner readiness, customer relevance, and measurable impact.
Partner with Sales, Partnerships, Product Marketing, Field Marketing, and: Communications to align GTM priorities and execution.
Enable internal and partner-facing teams with messaging frameworks, partner: collateral, customer proof points, and sales enablement materials.
What they're looking for
- Coordinate initiatives across partner marketing, alliances, product, sales, and executive stakeholders.
- Track performance across pipeline, sourced or influenced revenue, adoption,: engagement, and partner health, and use insights to improve programs.
- + years of experience in partner marketing, product marketing, strategic: alliances, ecosystem marketing, or enterprise go-to-market roles.
- Experience developing and executing joint go-to-market programs with: strategic technology, software, or enterprise partners.
