The opportunity
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
What you'll do
Own Duolingo’s paid user growth goals, setting the strategy for acquiring new users who stay and learn.
Lead and develop a team of performance marketers, setting a high bar for craft, rigor, and ownership.
Run user acquisition across platforms such as Google UAC, Meta, TikTok,: AppLovin, and programmatic partners, plus channels in China. You’ll decide where to scale, hold, or pull back as efficiency changes.
Measure what user growth spend actually drives, using incrementality testing,: saturation analysis, and new user quality metrics such as retention.
Build creative testing at scale with agency, creator, UGC, and in house: partners, and use results to shape what gets made next.
Manage and hold agency and ad tech partners accountable for goals, pacing, and quality of execution.
What they're looking for
- Flex spend with the organic calendar, partnering with Social, Brand, and: Country Marketing around product launches, seasonal swings, and viral moments.
- Partner with Product and Engineering on measurement infrastructure,: onboarding for paid users, and tests that connect acquisition to retention.
- Turn performance into clear recommendations for marketing leadership, including what isn’t working.
- + years of experience in performance marketing or paid user acquisition, with: a focus on large scale, global mobile acquisition campaigns.
