The opportunity
Datadog's brand is entering a new chapter, and we're looking for a Principal, Brand Editorial to own and evolve how we sound. As the founding writer on a multidisciplinary team of designers, illustrators, motion artists, and producers, you'll shape the ideas and narratives that…
What you'll do
Define and evolve Datadog's writing style, tone, and point of view, setting a: consistent quality bar across campaigns, events, web, video, social, product marketing, and other brand experiences.
Concept and write high-impact brand work, including campaigns, videos,: launches, and major event experiences, as well as ongoing work across social, web, and sales enablement.
Build practical voice and messaging systems, including style guidance,: messaging frameworks, and writing standards that teams can apply confidently in their day-to-day work.
Encode Datadog's voice into AI-enabled writing workflows by designing: prompts, custom skills, evaluation approaches, and guardrails that help teams create and improve on-brand drafts.
Partner early with Brand, Creative, Product Marketing, Web, Corporate: Communications, and other teams to establish messaging before execution and strengthen briefs, concepts, critiques, and production.
Scale writing quality beyond your own output by coaching internal partners: and enabling agencies and contractors to apply Datadog's voice consistently without creating a bottleneck.
What they're looking for
- You have 8+ years of writing experience and a portfolio demonstrating range: across brand campaigns, voice or messaging systems, long-form storytelling, and concise creative copy.
- You have written for developer, technical, or enterprise audiences and can: communicate complex technology clearly without losing the substance that matters to practitioners.
- You have built or substantially shaped voice guidelines, messaging: frameworks, or writing standards that other people have successfully used.
- You are a hands-on creative leader who can establish direction, exercise: strong editorial judgment, influence partners, and carry work through production.
