The opportunity
Datadog's brand is entering a new chapter, and we're looking for a Principal Copywriter, Brand Editorial to own and evolve how we sound. As the founding writer on a multidisciplinary team of designers, illustrators, motion artists, and producers, you'll shape the ideas and…
What you'll do
Define and evolve Datadog's writing style, tone, and point of view, setting a: consistent quality bar across campaigns, events, web, video, social, product marketing, and other brand experiences.
Concept and write high-impact brand work, including campaigns, videos,: launches, and major event experiences, as well as ongoing work across social, web, and sales enablement.
Build practical voice and messaging systems, including style guidance,: messaging frameworks, and writing standards that teams can apply confidently in their day-to-day work.
Encode Datadog's voice into AI-enabled writing workflows by designing: prompts, custom skills, evaluation approaches, and guardrails that help teams create and improve on-brand drafts.
Partner early with Brand, Creative, Product Marketing, Web, Corporate: Communications, and other teams to establish messaging before execution and strengthen briefs, concepts, critiques, and production.
Scale writing quality beyond your own output by coaching internal partners: and enabling agencies and contractors to apply Datadog's voice consistently without creating a bottleneck.
What they're looking for
- You have 8+ years of writing experience and a portfolio demonstrating range: across brand campaigns, voice or messaging systems, long-form storytelling, and concise creative copy.
- You have written for developer, technical, or enterprise audiences and can: communicate complex technology clearly without losing the substance that matters to practitioners.
- You have built or substantially shaped voice guidelines, messaging: frameworks, or writing standards that other people have successfully used.
- You are a hands-on creative leader who can establish direction, exercise: strong editorial judgment, influence partners, and carry work through production.
