The opportunity
Asana Marketing is hiring a Principal Product Marketing Manager to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption.
What they're looking for
- Experience: 8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred).
- Technical Depth: You understand how software is built, feel comfortable engaging with developers and engineering leaders, and can translate technical capabilities into value-based stories.
- Strategic Growth Mindset: Proven track record of scaling products from "1 to 10" and "10 to 100," with a deep understanding of both PLG and SLG motions.
- Product Intuition: You are naturally inclined to explore new tools, identify what’s possible, and thrive on distilling complex technical concepts into simple, compelling narratives.