The opportunity
This role sits at the intersection of product marketing, content production, and regional growth strategy, and reports to Scale's Product Marketing Lead, Global Public Sector. We're looking for a Product Marketing Manager to drive the socialization and amplification of Scale's…
What you'll do
Produce the Content That Tells Our Story: Create the case studies, one-pagers, solution briefs, thought leadership, web copy, and presentations that turn Scale's complex, technical work into clear, compelling narratives.
Evangelize National Impact: Partner with customer stakeholders to extract and package success stories that demonstrate the real-world impact of Scale's technology.
Support Product & Customer Marketing: Develop and localize messaging, positioning, and collateral so they resonate with public-sector buyers across the region.
Steward Our Brand: Maintain Scale's brand voice and visual consistency across every touchpoint, from a sales email to the homepage.
Support Launches & Campaigns: Drive the materials and copy behind new solutions, offerings, and campaigns as we bring them to market.
Support Market Entry: Partner with the GPS Leads to support go-to-market in new markets, contributing the content, enablement, and campaign execution that turn strategy into pipeline.
What they're looking for
- Create Alignment: Partner across sales, product, and delivery to gather input, keep projects moving, and ensure our external voice reflects what's true and differentiated about our work.
- Measure Impact: Track content and campaign performance in partnership with cross-functional teams.
- Partner with Comms and Events: Work with our global communications team and customers' PR arms to secure media placements and speaking opportunities for joint initiatives.
- + years of experience in Product Marketing or Customer Marketing, preferably: within B2G (Business-to-Government), High-touch Enterprise SaaS or Consulting
