The opportunity
SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate.
What you'll do
Own the go-to-market strategy and growth plan for SumUp’s consumer product across six European markets.
Build and lead a multidisciplinary consumer growth team spanning performance: marketing, merchant-led acquisition, direct-to-consumer marketing, CRM, design and content.
Develop a balanced acquisition model that combines proven consumer growth: channels with SumUp’s unique merchant network and consumer touchpoints.
Take commercial ownership of growth investment, including channel mix,: acquisition cost, incentives, promotions, attribution and forecasting.
Establish a rigorous test-and-learn programme, turning successful experiments: into repeatable playbooks that can scale across markets.
Own the consumer GTM roadmap, ensuring product launches, propositions and: campaigns are coordinated across channels and markets.
What they're looking for
- Partner closely with Product, Brand, Communications and SumUp’s wider GTM: organisation to sharpen the proposition, improve conversion and activate relevant channels across the business.
- Represent consumer growth in leadership discussions, bringing clarity to: performance, investment decisions and the trade-offs required to scale.
