The opportunity
Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom.
What you'll do
Own positioning and messaging for Prime and Markets across spot, futures,: options, cross-margin, execution, and liquidity access, pressure-testing narratives with Sales, Product, Legal, and clients to ensure credibility at institutional scale.
Lead GTM execution for major Prime and Markets launches, including product: readiness, sales enablement, client communications, sequencing, and events.
Build high-signal enablement materials: talk tracks, FAQs, battlecards, demos, and client-ready narratives - that reduce complexity for the field and reflect real objections, deals, and buying behavior.
Partner with Sales, STPs, and Coverage to translate complex technical: capabilities into institutional-grade clarity, and contribute market-backed insight that informs product roadmap conversations.
Drive clarity around what's live, what's next, and what action clients should: take across regions with varying regulatory constraints.
+ years in product marketing, product strategy, or institutional GTM, with: direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure.
What they're looking for
- Proven track record building GTM strategies and positioning for technically: complex products, with the ability to simplify systems like liquidity, capital efficiency, and market structure into clear, compelling narratives for sophisticated trading firms.
- Demonstrated success partnering cross-functionally with Product, Sales,: Legal, and Comms to deliver launches and enablement that drive measurable client adoption.
- Fluency in the language of institutional markets: comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers.
- Utilizes generative AI responsibly, maintaining human oversight to deliver: business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
