The opportunity
ShipMonk isn't just a 3PL — we're the tech-powered growth partner for ecommerce brands, running 12+ owned fulfillment centers across the US, Canada, the UK, and Europe so our merchants can stress less and grow more.
What you'll do
Go-to-Market Strategy: Own GTM strategy and launch plans for new product capabilities and feature releases, partnering with Product to translate roadmap into a merchant-facing narrative.
Messaging & Positioning: Craft differentiated, defensible positioning and messaging for products and verticals, in partnership with Brand to ensure consistency across channels.
Competitive & Market Intelligence: Own ongoing competitive analysis, win/loss insight-gathering, and customer research to inform positioning, sales strategy, and roadmap conversations.
Sales Enablement Content: Build the sales collateral, battlecards, and playbooks the sales team needs to sell new capabilities effectively, partnering with Sales leadership on delivery and training cadence.
Launch Execution: Coordinate cross-functional launch execution across Product, Sales, CX, and Marketing for major releases — briefing and directing the content, creative, and demand gen teams who produce and distribute launch assets, rather than producing every asset personally.
Product Adoption: Develop the positioning and messaging strategy that drives adoption of existing product capabilities among current customers, partnering with demand gen/lifecycle marketing on execution.
What they're looking for
- Metrics & Reporting: Track and report on product marketing outcomes — launch velocity, sales enablement adoption, competitive win rates — and connect them to pipeline and revenue impact.
- Product Marketing Expertise: 7+ years of proven experience in B2B product marketing, preferably within technology/SaaS, logistics, retail, or e-commerce. 3PL experience is a strong plus.
- GTM Strategy: A track record of collaborating on GTM strategy across functions, including Product, Marketing and Customer Experience, and delivering successful end-to-end product launches.
- Messaging & Storytelling: Exceptional written communication skills, with a demonstrated ability to translate complex or technical product capabilities into clear, compelling merchant value.
