The opportunity
Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales,…
What you'll do
Set go-to-market strategy: Build and own the end-to-end go-to-market strategy for subscription management offerings, defining target audiences, priority use cases, routes to market, and measures of success.
Champion the customer: Develop deep insight into the needs of businesses with recurring revenue models through customer research, market analysis, and close partnership with user-facing teams; translate those insights into product and commercial recommendations.
Shape positioning and messaging: Create clear, differentiated narratives that make complex billing and monetization capabilities accessible and compelling to businesses ranging from startups to global enterprises.
Lead product launches: Partner with Product, Engineering, Sales, Partnerships, and Demand Generation to bring new capabilities to market, coordinating launch plans and enabling teams to deliver a consistent customer experience.
Drive adoption and growth: Design and execute programs that increase awareness, activation, and sustained usage across priority customer segments, using data and experimentation to improve performance.
Enable customer-facing teams: Equip Sales and other user-facing teams with the insights, content, and tools they need to communicate value, navigate customer needs, and accelerate adoption.
What they're looking for
- + years of product marketing or growth marketing experience at a technology: company, with a track record of independently owning end-to-end go-to-market strategy and execution.
- Experience marketing complex B2B software, financial technology, billing,: payments, or other products that require translating technical concepts into clear customer value.
- Demonstrated ability to develop positioning and messaging, lead product: launches, and drive adoption across multiple customer segments.
- Strong customer orientation and analytical judgment, with experience: combining research, market insight, and performance data to shape strategy and influence product decisions.
- Excellent written and verbal communication skills, with the ability to create: compelling narratives for executive, technical, sales, and customer audiences.
- Proven cross-functional leadership and stakeholder management skills,: including the ability to influence and deliver results across Product, Engineering, Sales, and Marketing teams.