The opportunity
Drive the go-to-market strategy across multiple Binance products
What you'll do
Drive the go-to-market strategy across multiple Binance products
Define goals, audience, positioning and messaging, and drive execution of: growth initiatives to achieve business outcomes
Collaborate across business, marketing and regional teams to deliver on business goals and priorities
Gather key competitive, market and customer insights, to inform product: development, business plans and marketing strategies
Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer
Launch insights-driven marketing programs that drive key business metrics,: customer behaviors, and product objectives across audiences and channels
What they're looking for
- Strong interest and experience in cryptocurrency space and community
- A strong track record of spearheading launches and marketing campaigns that drove significant business results
- Highly collaborative leadership skills and a proven ability to influence and: lead cross-functional teams to meet common goals and objectives
- Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality
- Strong ability to synthesize insights and leverage to influence key: decisionsA scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems
- An ability to excel at both the strategic and operational levels, and to: consistently meet or exceed planned objectives
- Exceptional written and verbal communication skills. This role demands a: strong ability to use the spoken and written word to communicate effectively with all stakeholders
- A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit
