The opportunity
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed,…
What you'll do
Identify and evaluate partners that align with the company’s vision.
Negotiate brand partnership opportunities to achieve business objectives.
Develop and execute partnership strategies and activation plans.
Collaborate with cross-functional and regional teams, including Brand: Marketing, Communications, Insights,Design, Content, Data, Product, Social Media, and Legal, to develop and align on annual plans covering product-market fit, goal setting, budget allocation, and channel strategy.
Set data-driven objectives and evaluate both short: and long-term campaign performance.
Manage complex global budgets and drive return on investment (ROI).
What they're looking for
- + years of experience in brand partnerships and marketing, preferably with: experience in sports, music, entertainment partnerships, or sponsorships.
- Excellent project management, strategic planning, relationship-building, and storytelling skills.
- Strong understanding of brand culture, vision, and the strategic value of partnerships.
- A creative yet data-driven mindset.
- Strong project management, communication, coordination, and cross-functional collaboration skills.
- Experience in the cryptocurrency industry, or familiarity with Web3 and U.S. equities, is a plus.
- Strong aesthetic judgment and content sensibility, with a high level of: ownership and the ability to thrive in a fast-paced environment.
- Strong intellectual curiosity and a continuous learning mindset.
