The opportunity
OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.
What you'll do
Set the global program strategy for SMB-focused agencies and scaled partners,: defining priority audiences, growth goals, and investment choices.
Build awareness and recruit qualified participants through campaigns and: outreach that demonstrate the value of OpenAI’s advertising solutions.
Segment agencies and partners by capabilities, needs, and growth potential.: Design program tiers, incentives, and benefits that support their success.
Develop education, training, webinars, certification, badging, and content: that help participants serve SMB advertisers effectively.
Launch repeatable co-marketing programs, joint campaigns, events, and: reusable toolkits that reach SMB audiences through participating agencies and partners.
Pilot programs and measure participation, activation, advertiser growth, and: economics. Scale effective approaches and refine or retire underperforming programs.
What they're looking for
- Lead cross-functional delivery and adapt programs across markets. Build the: team and operating capabilities needed for global scale.
- Demonstrate success building and scaling programs for SMB-focused agencies or: other partners serving small businesses.
- Set program strategy using audience segmentation, customer insight, and commercial analysis.
- Bring experience developing participant recruitment, education, enablement, or co-marketing programs.
