The opportunity
Travel dates are flexible and are sometimes clustered.
What you'll do
This position will support all regions in the Southeast Sales Area: This person can live anywhere in the Southeast Sales Area (VA, MD, DE, DC, NC, SC, GA, FL, AL, AR, MS, TN).
Remote but must be willing to be in the field for up to 30% of the time. Must: live close to a major regional airport able to travel anywhere in the Southeast Sales Area easily.
Collaborate with other (regional and HQ-based) Marketing team members as well: as Medical Affairs and Sales team members to develop and execute regional HCP (healthcare professional) programs, marketing campaigns and print and digital tools to communicate the value and increase adoption of Natera genetic tests.
Identify appropriate channels to deploy marketing messaging in the region.
Customize content from existing marketing campaigns, programs, and materials as appropriate for the region.
Aid Medical Affairs in content development and speaker selection for regional HCP programs and congresses.
What they're looking for
- Manage logistical support (e.g. venue booking, ordering of materials,: sponsorship booking) for local speaker programs, regional conferences, and other regional HCP programs.
- Establish and maintain relationships with opinion leaders, external speakers,: and medical associations in the region in partnership with Medical Affairs and the local Sales team.
- Effectively manage marketing projects and timelines.
- Track ROI for regional marketing programs and campaigns.
