The opportunity
Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
What you'll do
Pitch relevant blogs and industry publications to earn coverage and backlinks: organically, closing our referring-domains gap versus competitors.
Own outreach and ongoing relationship management with third-party review: sites for inclusion and improved placement knowing LLM citations correlate heavily with off-site authority and structured mentions.
Write and place guest posts on relevant third-party sites: owning the piece end to end, from drafting to securing the placement — and source and execute content opportunities with cross-functional teams.
Run structured backlink outreach campaigns targeting our highest-value assets: — free tools, On the Line and Data by Toast articles, compare pages, and ungated resources.
Systematically close competitive link and citation gaps by targeting the: backlink and citation sources competitors hold that we don't.
Monitor the health of our backlink profile: tracking toxic links, lost links, and anchor text distribution, and flagging disavow or removal actions when needed.
What they're looking for
- Maintain an organized, up-to-date outreach and link-building tracker (source,: target URL, link type, status) so pipeline visibility doesn't live in any one person's inbox.
- Contribute to Organic Growth's Reddit strategy and engagement: monitoring threads for citation-worthy questions and working cross-functionally to build genuine community presence rather than link-dropping.
- Keep an outreach pipeline and tracker moving continuously; when a new asset: launches, you're the reason its reach doesn't stop at publish.
- Collaborate with partners in Brand Content & Authority, PR, and Product to: source material, identify link and citation gaps, and turn outreach targets into secured placements.
