The opportunity
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed,…
What you'll do
Brand Strategy & Positioning
Own and evolve Binance Australia’s brand strategy, ensuring alignment with: global brand standards while localizing for the Australian market
Translate complex crypto concepts into clear, credible, and consumer-friendly messaging
Act as brand guardian across all channels (ATL, BTL, digital, partnerships, community, events, content)
Integrated Marketing Campaigns
Lead end-to-end planning and execution of integrated campaigns (brand, product, education, partnerships)
What they're looking for
- –12+ years of marketing experience, ideally in financial services, fintech,: crypto, technology, or regulated industries
- Proven track record in brand marketing and integrated campaigns, not just performance marketing
- Experience working with global brands and adapting them for local markets
- Strong agency management experience (creative, media, PR)
- Excellent brand judgment: understands tone, narrative, and long-term equity
- Strong strategic thinking with the ability to structure complex problems clearly
- Comfortable owning messaging in sensitive or regulated contexts
- Execution & LeadershipHighly self-motivated, structured, and execution-oriented
