Senior CRM Strategy Manager, Reactivations (all genders)Active

HelloFresh
Apply now
Hybrid · Berlin, Berlin, GermanyTechnology

The opportunity

The role Are you passionate about re-engaging customers and driving growth through personalized marketing? As the Senior Audience Manager for Reactivations , you will play a critical role in re-engaging the HelloFresh cancelled base globally.

What they're looking for

  • Creative Oversight: Partner with the Creative team to ensure all communication touchpoints deliver product value and resonate with the target audience.
  • Innovation : Drive and collaborate with teams exploring Automations, Machine: Learning and AI applications. Share insights to help identify areas where these tools can improve efficiency and personalization.
  • Proven Experience: 5+ years in a marketing role, with a focus on CRM, lifecycle marketing, customer journey design or audience segmentation, preferably working with subscription business models.
  • Strategic and Commercial Thinking: Ability to design and execute customer journey strategies while owning business targets across markets. You're comfortable monitoring performance, identifying gaps, and driving initiatives to hit Conversion, spend, and CVA goals.