The opportunity
As Senior Digital Marketing Manager, you will own the strategy and execution of all digital marketing channels to drive lead generation, brand awareness, and lifecycle marketing. You will be responsible for developing and optimizing high-impact campaigns across paid media,…
What you'll do
Own strategy, execution, and optimization of integrated digital marketing: campaigns across paid ads (search, display, social), email, webinars, and other channels
Manage relationships with lead generation partners and vendors to maximize budget efficiency
Implement and scale out PLG motion driving self-serve signups and direct product revenue
Develop and implement an ABM strategy to drive pipeline growth and brand engagement among key accounts
Influence the build out of core dashboards and metrics to provide ongoing: channel and campaign performance readouts, conduct A/B tests, and use actionable insights to continuously improve conversion rates and campaign ROI
Partner with operations teams to develop the right integrations between: systems to ensure lead flow is frictionless and all necessary data points are captured for downstream sales outreach and remarketing program enablement
What they're looking for
- Build and manage evergreen nurture tracks for different lifecycle stages,: personas, and verticals, ensuring prospects and customers receive relevant, timely communications
- Work directly with product, sales, design, and operations teams to ensure: marketing initiatives drive desired business outcomes with respect to revenue, product launches, and brand consistency
- Lead a culture of testing by creating a scalable and repeatable experimental: testing design framework to uncover key insights, inform future campaigns, and identify new digital opportunities
- Evaluate the competitive landscape to identify opportunities for Crusoe to win across digital channels
