The opportunity
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
What you'll do
Lead and grow a team of performance marketers, including managers, and set a: high bar for craft, rigor, and ownership
Own the global paid acquisition budget and portfolio across Google, Apple: Search Ads, Meta, TikTok, AppLovin, DSPs, and China platforms, deciding where to scale, hold, or pull back as efficiency changes
Set the measurement standard for the team: incrementality testing, saturation modeling, and LTV and ROI frameworks that Finance trusts
Translate channel performance into annual and in year investment plans, and: defend them with executive leadership
Build creative production that scales, combining agency, UGC, creator, and in: house work with testing infrastructure that finds winners fast
Manage agency and ad tech partners, holding them accountable to goals, pacing, and quality
What they're looking for
- Flex spend with the organic calendar, including product launches, seasonal: swings, and viral moments, in partnership with Social, Brand, and Country Marketing
- Partner closely with Marketing Analytics, Finance, Product, Engineering, and Creative
- + years in performance marketing or paid UA, including 5+ years leading teams with managers reporting to you
- A track record of owning a large, multichannel mobile acquisition budget at a: top subscription or high engagement consumer app
