The opportunity
Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences.
What you'll do
Top of Funnel Insights: Own reporting and analysis for upper funnel programs — measuring reach, awareness, engagement, and early-stage interest across brand marketing, content, and executive outreach initiatives.
Brand Marketing Measurement: Develop frameworks to assess brand campaign effectiveness — tracking how brand investments translate into audience reach, mindshare, and downstream consideration.
Executive Programs Analytics: Measure the impact of executive dinners, outreach programs, and high-touch engagement — understanding which accounts are being reached, how they engage, and what signals emerge.
Experimentation: Design and analyze experiments across Mindshare programs — helping the team test messaging, channels, formats, and targeting to learn what drives awareness and engagement most effectively.
Audience & Reach Analysis: Analyze who Fin is reaching across Mindshare initiatives — segmenting by ICP, account tier, persona, and geography to ensure programs connect with the right buyers.
Cross-Functional Collaboration: Partner with Brand Marketing, Executive Programs, Demand Gen, and Sales to translate qualitative program goals into measurable outcomes and share learnings across teams.
What they're looking for
- –8 years of experience in analytics, marketing analytics, brand analytics, or a related field
- Strong understanding of top-of-funnel and brand metrics: awareness, reach, engagement, consideration, and audience composition
- Experience designing and analyzing experiments (A/B tests, holdout groups, incrementality measurement)
- Strong SQL skills; experience with data modeling tools (e.g., dbt) is a plus
