The opportunity
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences…
What you'll do
Own and scale Airbnb's influencer programme in the UK against local, regional: and global priorities — timelines, creative execution and performance
Deliver across earned, organic and paid influencer work, partnering with the: regional Influencer Lead and the UK Brand Marketing and Paid Media teams on creator selection, briefing for amplification, permissions and asset delivery
Build influencer into the core campaign narrative and press strategy from: inception, with the UK Communications team
Identify, vet and build relationships with creators across Instagram, TikTok: and YouTube — emerging talent through to established partners — with inclusive, culturally relevant casting
Write clear, strategic briefs covering objectives, key messages and content: guidelines, and lead onboarding and content reviews against brand standards
Partner with legal and agency teams on contracts: deliverables, usage rights, paid media, exclusivity and payment
What they're looking for
- Stay plugged into culture, consumer and media trends: particularly Gen Z — bringing forward creator ideas and campaign hooks, and moving fast on reactive opportunities
- Manage logistics for influencer stays and experiences, including vetting,: Host coordination and credit approvals
- Track performance across commercial and brand health metrics using: CreatorIQ,Sprinklr and Airtable, optimising with the agency and reporting to the regional team
- Align plans with local Marketing, Partnerships, Affiliate and Growth teams: and the global influencer team to avoid duplicated effort
