The opportunity
DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like…
What you'll do
Translate DeepL's translation capabilities into compelling, pipeline-driving: campaigns tailored to how functional leaders operate and buy, educating the market on the value of AI-powered translation for global business communication.
Partner with Product Marketing, Field, Performance, and SDR teams to develop: go-to-market programs and nurture streams aligned with persona priorities and regional needs.
Collaborate with Content, Creative, and Regional Marketing teams to produce and localize campaign assets.
Maintain a global campaign calendar and asset library, ensuring brand: consistency, messaging alignment, and timely deployment across all touchpoints, and coordinate with owners of other persona tracks (e.g., Product/Eng/Dev) so the portfolio campaign reads as one coherent motion.
Collaborate with the rest of the team to design and execute ABM programs,: building tailored campaign strategies, messaging, and content for prioritized accounts and account tiers.
Partner with Performance Marketing and RevOps to feed account engagement,: pipeline influence, and conversion data back into ABM targeting and strategy decisions.
What they're looking for
- Continuously refine account segmentation and messaging based on engagement: signals, win/loss insights, and sales feedback.
- Drive measurable impact on awareness, adoption, and pipeline; setting and: tracking KPIs such as lead quality, conversion rates, account engagement, and ROI.
- Collaborate with Performance Marketers to initiate data-driven optimization: and A/B testing across campaign channels and ABM plays to continuously improve performance.
- Leverage insights and competitive intelligence to inform campaign strategy,: refine positioning, and identify new opportunities in the AI translation market.
