Senior Lifecycle Manager, Reactivations (all genders)Active
The opportunity
Are you passionate about re-engaging customers and driving growth through personalized marketing? As the Senior Audience Manager for Reactivations , you will play a critical role in re-engaging the HelloFresh cancelled base globally.
What you'll do
Customer Journey Ownership: Focus on reestablishing a relationship with cancelled customers, using personalized and data-driven approaches to create tailored E2E customer journeys.
Communication Strategy: Develop detailed communication strategies for different segments, including channel definition, message timing, and creative direction. Our channel pool includes Email, Push Notifications, SMS, Direct Mail and Call Centre Outbound.
Managing Market Performance: Own a defined set of markets and be accountable for reaching Business Plan targets across Conversion, spend, and CVA. Monitor performance regularly, identify gaps, and plan incremental initiatives to achieve targets.
Performance Optimization: Track and optimize key KPIs including Click-Through Rates, Conversion Rates, and overall profitability. Use data insights to continuously refine the effectiveness of customer journeys with a focus on driving Incremental Reactivations and CLV.
A/B Testing: Design and execute A/B testing strategies to refine messaging,: timing, and offers, continuously improving performance metrics.
Collaboration: Work closely with Creative, Product Marketing, Marketing Analytics, CRM Operations and local teams to align strategies, measure performance, and develop creative materials tailored to the customer.
What they're looking for
- Creative Oversight: Partner with the Creative team to ensure all communication touchpoints deliver product value and resonate with the target audience.
- Innovation : Drive and collaborate with teams exploring Automations, Machine: Learning and AI applications. Share insights to help identify areas where these tools can improve efficiency and personalization.
