Senior Lifecycle Marketing ManagerActive$190K–$225K
The opportunity
We're looking for a Lifecycle Marketing Sr. Manager to build and scale the customer journeys that power Fireworks' growth engine across both product-led and sales-led motions.
What you'll do
Design and own Fireworks' lifecycle strategy across the entire customer: journey—from lead nurture and onboarding through activation, adoption, retention, expansion, and advocacy.
Build scalable lifecycle programs that accelerate pipeline, improve customer: engagement, and drive long-term product adoption and revenue growth.
Develop lifecycle frameworks that support both self-serve (PLG) and enterprise (SLG) customer journeys.
Build and optimize always-on nurture programs for net-new prospects,: marketing-qualified leads, remarketable audiences, product users, and existing customers.
Create personalized experiences across email, in-product messaging, web,: onboarding, product announcements, customer education, and AI-powered touchpoints.
Develop lifecycle messaging and content that is timely, relevant, and: personalized based on where customers are in their journey.
What they're looking for
- Partner closely with Product, Sales, Customer Success, and Growth Marketing: to deliver the right message through the right channel based on customer behavior, buying stage, product usage, and account signals.
- Nurture remarketable audiences into qualified pipeline
- Re-engage inactive leads and dormant accounts
- Successfully onboard new users
