The opportunity
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
What you'll do
Develop the strategy for our first-ever community marketing program in North: America. You’ll define our community vision, audience segmentation, program pillars, success metrics, and multi-year roadmap.
Execute member engagement programs from end-to-end such as curated events: (owned and sponsored), regional meetups, webinars, and user groups.
Own community communications: Develop member-facing communications that drive awareness, engagement, and connection across programs and events.
Build a content engine: Translate community engagement into scalable content, social proof, referrals, testimonials, and thought leadership.
Develop and hit KPIs: Define success metrics and determine how we translate member value into business value. Report on insights and learnings, and use data to continuously optimize programs.
Collaborate with cross-functional teams including marketing, design, account: management, and commercial strategy teams to bring our vision to life.
What they're looking for
- + years of B2B marketing experience, with at least 5 years specifically: focused on community building. Experience in Fintech is ideal
- Proven track record of executing virtual and in-person community events: across a variety of formats (ex: webinars, meetups, 3rd-party sponsorships, and flagship events). You’re comfortable managing promotion and event logistics from end-to-end
- Data-driven mindset: You know how to establish KPIs, measure success, and use insights to inform your program strategy.
- Creative program thinker: You bring fresh ideas for how to engage members and make community feel like a destination, not an afterthought
