The opportunity
This role sits within the Onboarding & Incentives pillar of the Rider Growth function at Deliveroo, this pillar owns the journey from the moment an applicant expresses interest through to a fully habituated, retained rider. We collaborate closely with Product, Data Science,…
What you'll do
You will have overall accountability of our rider referral program from: strategy to execution. You’ll partner closely with the Retention & Resurrection team on retention incentives, ensuring incentive spend across the rider lifecycle is efficient, well-targeted, and joined up. As part of this, you’ll design the governance frameworks needed to ensure all incentives across referrals, retention, resurrection and activation are operating efficiently and tests are designed robustly.
You will also own performance tracking of rider hours end-to-end, partnering: with teams across acquisition, conversion, activation, and retention to understand the forecast and actuals behind their initiatives, and working with Data Science to attribute causality to that work – giving senior stakeholders an accurate, defensible read on how our supply investments are performing.
Finally, you will own our rider applicant target-setting model which is used: to determine our rider acquisition forecasts vs top-down targets, working with Science and local Regional Operations teams. Improvements here will ensure we’re able to plan for longer time horizons with greater degrees of accuracy as well as scenario planning with our Rider Marketing team to drive efficiencies in cost per applicant.
Analytical Rigor: You are highly comfortable building and defending forecasting, target-setting, and attribution models, and can translate complex data into clear, actionable recommendations.
Ownership & Follow-Through: You take full accountability for the incentives and reporting you own, proactively flagging risks to plan and driving fixes end-to-end.
Cross-Functional Collaboration: You work effectively across Data Science, Regional Operations, Retention & Resurrection, and Rider Marketing to align on shared goals and targets.
What they're looking for
- Analytical Rigor: You are highly comfortable building and defending forecasting, target-setting, and attribution models, and can translate complex data into clear, actionable recommendations.
- Ownership & Follow-Through: You take full accountability for the incentives and reporting you own, proactively flagging risks to plan and driving fixes end-to-end.
- Cross-Functional Collaboration: You work effectively across Data Science, Regional Operations, Retention & Resurrection, and Rider Marketing to align on shared goals and targets.
- Stakeholder Communication: You can distil complex performance and target-setting narratives into clear, credible updates for senior stakeholders.
- Experience in Operations, Strategy & Operations, or Growth/Performance: Marketing, ideally within a high-growth marketplace or on-demand business.
- Proven experience owning incentive programmes or performance-based spend,: including budget management and ROI measurement.
- Strong quantitative and analytical skills, with experience in forecasting,: target setting, and/or causal measurement.
- Experience partnering with cross-functional teams such as Data Science,: Regional Operations, and Marketing to align on targets and reporting.
