The opportunity
As the Senior Manager of Lifecycle Marketing, you will own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and build a portfolio of programs that…
What you'll do
Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding,: engagement, retention, monetization, expansion, and multi-product adoption.
Lead, coach, and develop a team of lifecycle marketers, with clear goals,: operating rhythms, and accountability for business outcomes.
Build and manage a portfolio of lifecycle programs using customer behavior,: product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.
Partner with Product Growth, Product Marketing, Data Science, Marketing: Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams.
Establish a strong experimentation and measurement approach, using controlled: tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact.
Build the operating model for lifecycle marketing, including prioritization,: planning, governance, and the technical and data capabilities required to execute reliably at scale.
What they're looking for
- + years of experience across lifecycle marketing, CRM, retention, growth: marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business.
- Significant people-management experience, with a track record of hiring,: coaching, and leading high-performing teams.
- Demonstrated experience setting lifecycle strategy and translating it into: programs that improve customer adoption, retention, monetization, expansion, or revenue.
- Deep experience with customer segmentation, behavioral triggers,: personalization, experimentation, and marketing automation.
- Strong technical fluency across CRM and lifecycle systems, customer data,: campaign orchestration, measurement, deliverability, and related operational requirements.
- Strong business judgment and experience working across Product, Product: Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions.
- Experience leading lifecycle marketing in a product-led growth business with: both self-serve and sales-assisted motions.
- Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base.